Charite Berlin "Printed by Parkinson's" by Innocean Worldwide Berlin
Charité Berlin is raising awareness of Parkinson's disease with the world's first "diseased machine".
With more than 10 million people suffering from Parkinson’s across the globe, Charité Berlin strived to raise awareness with an art-based campaign.
It was created by a machine that mimics the individual symptoms of Parkinson’s sufferers.
The fundraising campaign, which includes a doc-series, was created by Innocean Worldwide for Charité Berlin, Europe’s largest University Hospital. The machine was developed by MediaMonks and Cosmopola. The artworks give a unique insight into the lives of six Parkinson’s patients, increasing awareness and emphasising the importance of finding a cure.
By adding kinetic and neurological data from Parkinson’s sufferers to a 3D printer, the charity was able to create the first "diseased machine", which they used to print altered versions of items that people with the disease are no longer able to use, such as a camera, a chainsaw and a pen.
The campaign aims to make the daily struggle of living with Parkinson’s tangible. The six patients’ kinetic and neurological data was used to create 3D-models. The individual art pieces were then 3D-printed as if the printer itself was “infected” by their symptoms. The collection of distorted artworks features beloved objects they have difficulties in using, such as a pen, camera, kayak paddle, chainsaw.
These 3D prints are available to view (or purchase on request) from Berlin’s Alte Münze gallery during 26-28 July, with all proceeds going to the Parkinson’s research of Charité – Universitätsmedizin Berlin.
The work was written by Reinier Gorissen, art directed by Marlon von Franquemont and Kevin Hipke, and directed by Frank Groll through Cosmopola Artist Management Berlin.
Client: Charite Berlin @chariteberlin
Agency: Innocean @innocean_berlin
Associate Creative Director : Marlon von Franquemont @Marlon_ski
Account Manager: Leonie Knorr, Sanja Collin
3D printing: @mediamonks
Photographer: Ender Suenni
Music: Christian Meyer @christianmeyermusic