– TVC and digital films for Mercure Hotels with BETC

Agency: BETC
AD: Cyril Arandel
CD: Annick Teboul
Head of TV: Sandy Semelin
Production company: Fury
DoP: Mahdi Lepart
Executive Producers: Martin Revol, Maximilien Rivolet
Post: St Louis

BETC commissioned JOSEPH FORD to direct a TVC and 4 digital films for the Accor Hotels brand Mercure. We flew out to Bangkok to film in a variety of studio and real hotel locations.

This was a technically challenging shoot. JOSEPH FORD had to film one side of the picture and then ensure that not only the framing but also the camera movements and actor positions and timing matched perfectly on the second half.

JOSEPH FORD  filmed with the 8K Red Weapon and built matching bedroom sets in one of Thailand's excellent studios, which allowed him to do overhead shots with a large motorised jib.