Born in Buenos Aires, Argentina in 1983, Manuel Archain began his artistic formation at the age of 5, practicing sculpture, drawing and painting in the studio of his mother, the artist Silvina Viaggio. At the age of 13 he came under the tutelage of the comic illustration artist Carlos Pedrazzini. At 17 Manuel began to work on commercials, films and video clips in the art department as a photographer. Manuel has worked as assistant photographer to Peter Rad, Blinkk, Samuel Bayer, Tony Kaye, Marc Trautmann, Michael Haussman, Peter Funch. Since 2004 he has worked as a professional photographer for advertising and cinema, working with clients such as Cardinal Draft Beer, O2, Absolut, Baccardi, Sony Ericsson, Swisscom, Kraft, Lenor, BFA / Fastenopfer, Universal Music, Credit Confidential, Convene Magazine, BA Insider Magazine. His personal works has been exhibited in Buenos Aires (Argentina), Paris (France), Bogota (Colombia), Barcelona (Spain), Paris (France), Miami (USA), Lima (Peru), San Juan (Puerto Rico).
‘The genesis of my work is the idea of the clash between the real world and the world that exists just beyond our perception – the interaction between reality and the surreal elements which sometimes come to disturb it. In my work there’s a constant search to generate characters and tell stories, with each image containing within itself the past and future of each hero. My work always begins with a drawing. The drawing acts as a guide for what I am trying to achieve and has always been fundamental to my work. In photography, I have found the best way to make my drawings a reality.’
Manuel's work for Repro won a Cannes Lions 2017 Silver.